Studying the extent of the use of artificial intelligence in local agricultural marketing
DOI:
https://doi.org/10.65405/jhq9e474Keywords:
Digital marketing - Product - Consumer - Agricultural marketing - Digital technology - Agricultural production - Agricultural productsAbstract
Marketing produce is the ultimate goal for farmers, as agricultural production reclaims integrated capital. Marketing is also one of the challenges facing producers and consumers alike, especially in light of the global technological miracle and artificial intelligence as an effective tool for aiding agricultural marketing performance.
This research has significantly shed light on the progress of agricultural marketing operations and their multiple uses, reflecting the rapid and modern technological developments of artificial intelligence and digitization. It seeks to focus on the main markets for agricultural products, personal interviews, knowledge, and previous studies in the field, as well as distribution. A questionnaire was conducted on (156) participants, indicating that they work in the field of agricultural production. The study concluded that progress in the use of smart technology globally has led to tangible benefits for producers and consumers. Locally, this technical field remains below the minimum level for marketing commercial products. This is due to the low level of knowledge of this technology, the lack of neural information and awareness of the importance of this development, limited government funding, and the heavy reliance on traditional marketing, which is increasingly becoming one of the reasons for the loss of agricultural production.
Downloads
References
وسيلة بوفنش .2019. التسويق الزراعي في الجزائر: واقعه واستراتيجية تطويره, مجلة البحوث الاقتصادية المتقدمة، المجلد 4.
Al-Saadi , Ahmed B. A., Shaimaa. M. B. Aliwa, and, Gamal .E . Menisi .2024.Economic Study on the Current Status of Production and Marketing of Major Vegetable and Fruit Crops in Egypt, Journal of the Advances in Agricultural Researches (JAAR),V 29(4).
Abate Gashaw T, Kibrom A. Abay , Jordan Chamberlin , Yumna Kassim , David J. Spielman , Martin Paul Jr Tabe-Ojong .2023. Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there, Food Policy,v 116.
Arthur Kingsley Kofi , Richard Kwasi Bannor , Jolly Masih , Helena Oppong-Kyeremeh , Peter Appiahene .2024. Digital innovations: Implications for African agribusinesses, Smart Agricultural Technology, V 7.
Addison Monica , Isaac Bonuedi, Albert Abraham Arhin, Bernice Wadei, Ebenezer Owusu-Addo, Ernestina Fredua Antoh, Nathaniel Mensah-Odum .2024. Exploring the impact of agricultural digitalization on smallholder farmers' livelihoods in Ghana, heliyon, 10(6).
Bampasidou Maria, Deborah Goldgaber , Thanos Gentimis , Anurag Mandalika .2024. Overcoming ‘Digital Divides’: Leveraging higher education to develop next generation digital agriculture professionals, Computers and Electronics in Agriculture,v 224.
Baumüller Heike , Ubi Ikpi , Emmanuel Tetteh Jumpah , Geoffrey Kamau , Alpha O. Kergna , Lawrence Mose , Abdoulaye Nientao , Rose Omari , Dayo Phillip , Beatrice Salasya .2023. Building digital bridges in African value chains: Exploring linkages between ICT use and social capital in agricultural marketing, Journal of Rural Studies,v100.
Dharmaraj V. ,and, C. Vijayanand. 2018. Artificial Intelligence (AI) in Agriculture, Int.J.Curr.Microbiol.App.Sci, 12(7).
Haleem Abid, Mohd Javaid , Mohd Asim Qadri , Ravi Pratap Singh , Rajiv Suman .2022. Artificial intelligence (AI) applications for marketing: A literature-based study, International Journal of Intelligent Networks,v 3, pp 119-132.
Liu ,Xiao Yuan . 2021. Agricultural products intelligent marketing technology innovation in big data era, Procedia Computer Science, V 183, P 648-654.
Mohammed Fakhraddine , Najib Zerrad , Hicham Berhili , Meryeme Morchid. 2025. Digital transformation in Moroccan agriculture: Applications, used technologies, impacts on marketing, limitations, and orientations for future research, Smart Agricultural Technology.
Maina Florence , John Mburu , Hillary Nyang anga.2023.Access to and utilization of local digital marketing platforms in potato marketing in Kenya. Heliyon 9.
Patil, N. H, S. H. Patel,and, S.D. Lawand .2023.Research Paper On Artificial Intelligence And It’s Applications, Journal of Advanced Zoology, v (44) S-8.
Pesci Sasha, Ryan E. Galt, Jennie L. Durant, Gwyneth M. Manser, , Lauren Asprooth, Natalia Pinzón . 2023. A digital divide in direct market farmers’ online sales and marketing: Early pandemic evidence from California, Journal of Rural Studies, V 101.
Pherson Joseph Mac, Anna Rosman, , Katharina Helming, Benjamin Burkhard . 2025. A participatory impact assessment of digital agriculture: A Bayesian
network-based case study in Germany, Agricultural Systems, v 224.
Varadarajan Rajan , Roman B. Welden , S. Arunachalam , , Michael Haenlein , Shaphali Gupta.2022. innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions, International Journal of Research in Marketing, 39(2): 482-501.
Verma Sanjeev , Rohit Sharma, Subhamay Deb, Debojit Maitra ,Show more. 2021. Artificial intelligence in marketing: Systematic review and future research direction, rnational Journal of Information Management Data Insights, 1(1).
Xiao-Yuan LIU. 2020. Agricultural products intelligent marketing technology innovation in big data era, 10th International Conference of Information and Communication Technology (ICICT-2020).
