The Role of Social Media Marketing in Improving Marketing Performance: A Systematic Review of Empirical Evidence. Al-Farooq Journal of Sciences, [S. l.], v. 2, n. 4, p. 1399–1417, 2026. DOI: 10.65405/h44qdf78. Disponível em: https://afjs.histr.edu.ly/index.php/afjs/article/view/873. Acesso em: 9 nov. 2026.